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NEWS RELEASE
FOR MORE INFORMATION CONTACT:
Ryan Shell, 336-408-2176, marketingrequests@truliantfcu.org
Winston-Salem, N.C. (February 4, 2009) – Truliant Federal Credit Union has been honored with three national advertising awards in the Sixth Annual Service Industry Advertising Awards (SIAA) competition for its TruDifferences Animated campaign. Initiated in 2003, SIAA recognizes the creativity and communication accomplishments of service industry providers. More than 250 advertising agencies and 900 service institutions participated in this year’s SIAA competition.
Taking the Gold were the TV commercials featuring real Truliant member-owners in a dynamic animated setting. The commercials put a fun and whimsical spin on the testimonial approach to advertising, and can be viewed at youtube.com/user/TruliantFCU. A Bronze was awarded to Truliant for its full campaign of TV commercials, billboards, print ads and microsite. As in the past, real member stories are at the core of the animated campaign, reflecting Truliant’s warmth and accessibility. Rounding out the list, a Merit was given for the microsite TruDifferences.org where member-owners are showcased telling their true stories which convey Truliant’s many points of differentiation.
Truliant’s campaign also received recent notoriety with two national Telly Awards. Jennings, the North Carolina-based branding advertising agency, produced the award winning campaign.
About Jennings
Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see www.jenningsco.com.
About Truliant Federal Credit Union
Truliant Federal Credit Union is a not-for-profit, financial institution that provides affordable financial services to its member-owners. Truliant was chartered in 1952 and now serves more than 181,000 members and has 25 member financial centers in NC, SC, OH and VA. For more information on Truliant Federal Credit Union, visit TruliantFCU.org.
Contact Information
Ryan Shell
Marketing Communications Supervisor
Truliant Federal Credit Union
336-408-2176
marketingrequests@truliantfcu.org
