The Fallacy of Bank Transfer Day

The financial crisis has placed the spotlight squarely on poor choices made by large banks in recent years. As a result, consumers are more likely to grasp the many service benefits that credit unions offer over banks that may not have been as obvious five years ago. Truliant has certainly benefited from the exodus of consumers from the large banks. Our focus for nearly sixty years has been to understand and meet member-owner needs, thereby improving their financial well being. It has led us to consistently make good choices for our member-owners and for the Credit Union you own.

Bank Transfer Day didn’t resonate as deeply as you might have thought for Truliant. Simply put, one day of moving money does not build a member-owner’s financial foundation; it takes many months and years. Truliant is the fastest growing credit union in the Triad region of North Carolina according to the Triad Business Journal, with an average growth of more than 9% over each of the past five years. Our members have realized that our brand of cooperative financial services better matches their personal and small business goals. We’ve heard of the dissatisfaction with their banking relationships and have taken the opportunity to demonstrate, member by member, what a financial institution, dedicated only to our member-owners financial success, can do. We welcome new members, not only on Bank Transfer Day but every day, to a life-long financial foundation building program.

Additionally, I’d like to extend a heartfelt thank you for bearing with us during the recent System Enhancement and the difficulty in reaching us through the Member Contact Center at times. In the year ahead, we’ll be sharing some of the specific benefits that our new system will provide, as well as launching new products and services to enhance your financial future. For example, you now have the ability to nickname accounts by speaking with our staff. The names you choose will flow through to your Online Banking screens.

I would also like to thank each and every one of you for being a member-owner, letting us serve your financial needs and for your continued support of Truliant. Best wishes to you and your family, I hope you have a wonderful Holiday Season.