As your trusted financial partner, there are many TruDifferences that make us unique from other financial institutions and make being a member of the credit union a great benefit.

TruDifferences you benefit from:

We match the most appropriate product to each of our member’s needs.

At Truliant, we never product push, we help educate you on your financial choices so that you can make smart informed decisions. You’ll never end up with a product that you don’t understand or won’t use.

We always have consumer-friendly rates, fees and policies.

We make every decision at the credit union with our members’ best interest in mind. At Truliant, we live our mission to enhance the quality of life of our members and become their preferred financial institution.

Most members qualify for our loan rates.

Ever see a loan rate that looks too good to be true? Often times only people with the strongest credit histories can actually get that rate. But when Truliant offers a great rate, it’s the real deal. One that more than half our members can qualify for.

We don’t sell our credit card accounts to big banks.

Card tricks are fun. Credit card tricks aren’t. Yet many financial institutions sell their credit card accounts to the highest bidder. That means your rates and terms can suddenly change – and not for the better. Truliant doesn’t sell your member-owner’s credit card accounts. So the card you get is the card you keep.

Debt free by retirement.

Retirement won’t be much fun if you’re worried about money. That’s why Truliant actively works with our members, to devise plans for individuals and couples to be debt-free by retirement. We can also help you plan responsibly for other major financial undertakings, like that big wedding, or college education.

Home sweet home loan.

Owning your own home is one of the greatest joys in life – as long as you can afford it. We work with our members to get a home they can be comfortable in (financially speaking). We won’t push you into getting more home loan than you need.

We hire from our communities.

We figure good neighbors make good employees, so we hire locally. Not only is it good for the community, it means when you call us, you won’t be speaking to someone halfway around the world.

We don’t allow auto dealers to mark up your rate when they do your financing through Truliant.

Some auto dealers may mark up your rate to increase their commission when doing your financing. This means you walk away with a higher interest rate than you may have qualified for elsewhere. Don’t worry, our affiliated auto dealers must give you the best rate - the same rate you’d get directly through financing with us.

Our financial advisors* don’t get paid commission.

Objective financial advice is hard to come by. That’s why our advisors don’t make commissions on their investment advice. Absolutely none. So you’ll know they always have your best interests at heart.

We’ll not only help you FINANCE a car ? we’ll also help you FIND a car.

With our CUABS (Credit Union Auto Buying Service) program, we specialize in all aspects of car buying advice. Truliant can help you get a new or used car at very attractive prices. We offer extremely competitive rates on car loans. And if you’d like, we can deliver your new car to you.

*Representatives are registered, securities are sold, and investment advisory services offered through CUNA Brokerage Services, Inc. (CBSI), a member NASD/SIPC, a registered broker/dealer and investment advisor, 2000 Heritage Way, Waverly, Iowa 50677, toll-free (866) 512-6109. Trust services available through MEMBERS Trust Company. Non-deposit investment and insurance products are not federally insured, involve investment risk, may lose value and are not obligations of or guaranteed by the financial institution. CBSI is under contract with the financial institution, through the financial services program, to make securities available to members.