Truliant Awards Four Lucky Winners $25,000 in MyWhy Contest
Release date: 6/30/2015
WINSTON-SALEM, N.C. (June 30, 2015) – Four lucky individuals recently learned that their lives will change in an incredible way as they take home $25,000 prizes as winners of Truliant Federal Credit Union’s 2015 MyWhy contest.
The announcement caps off a $100,000 contest that started in March and asked: What is the “why” behind all your life improving aspirations? Entrants were asked to submit a video or photo with an explanation of how and “why” $25,000 would help them improve their life. They were then asked to crowdsource votes to earn an entry spot in the finalist round.
The twenty-five entries with the highest number of votes in each award region were reviewed by Truliant’s MyWhy Panel who made the final selection of winners.
“Simply put, these contest entries were creative, original and inspiring. These testimonials are the driving force behind Truliant’s “why” of finding ways to help our members achieve the life improving dreams they have for their families,” said Karen DeSalvo, chief marketing officer at Truliant.
“We had a lot of great entries and wish they could all win. But even the ones not awarded $25,000 can be proud. With this contest, you took the first step toward improving your financial life. By entering, you’ve identified a goal,” she added.
The MyWhy panel chose two winners from Charlotte and surrounding areas, one from the Piedmont Triad, and a fourth from one of the other communities that Truliant serves. The four winners in Truliant’s MyWhy contest regions are:
• Charlotte Region: Chandra McCloud has a passion for improving the lives of her dance students. McCloud is an educator at a performing arts magnet school who said that she would use $25,000 to create a scholarship fund that helps students attend summer dance classes, buy dance attire and go on dance-related field trips. The second Charlotte region winner was Kaylan Frazier. Frazier is pursuing a dream of owning a mobile juice bar business in Charlotte. The contest winners will serve as seed funds for her business promoting healthy-lifestyle choices. Frazier and McCloud both live in Charlotte.
• Piedmont Triad Region: Amber Barnes, of Gibsonville, N.C. is a 21-year-old mother-to-be and a longtime Truliant member. She plans to use the money to buy more reliable transportation and to help her fund a down payment on a house.
• Surrounding Communities Served By Truliant: Benjamin deLeeuwerk a Truliant member who in recent years moved to Denver, Co., was named winner for his dream of homeownership that is sustainable in more ways than one. deLeeuwerk said he wanted to avoid a giant mortgage and that he would use the funds to construct a small, energy efficient home without incurring any debt.
Each of the winning entries can be found at Truliant’s MyWhy microsite.
The MyWhy contest was open to all individuals that are eligible for Truliant membership, not just the credit union’s member-owners. The contest supported a Truliant expansion that began with the opening of new locations in Burlington and Winston-Salem last year. In March, Truliant announced plans to open 10 new Member Financial Centers in the Charlotte-Mecklenburg region.
“We at Truliant Federal Credit Union want to thank everyone who submitted an entry,” DeSalvo said. “Each of the winning individuals described a “why” that will make a tangible difference in our member-owner communities. They’re all inspiring ways to give back and we’re excited to see the difference this prize makes and the impact it has on others.”
About Truliant Federal Credit Union
Truliant Federal Credit Union is a mission-driven, community-based, not-for-profit financial institution that promises to always have its member-owners’ best interest at heart by improving their lives through providing financial guidance and affordable financial services. Truliant was chartered in 1952 and now serves more than 190,000 members from 30 Member Financial Centers in North Carolina, South Carolina and Virginia. For more information on Truliant Federal Credit Union, visit www.truliant.org.
For Information, contact:
(o) 336.293.2054 (c) 336.442.5736