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Choosing to Make a Difference in Our Members’ Lives

Contributed by: Heath Combs

The following message was written by our Chief Operating Officer Todd Hall.

At Truliant, our mission is to improve the lives of our members and become their preferred financial institution. We’re here to help you achieve your dreams and financial goals, providing you with trusted guidance along the way. That is our promise to each and every one of you, and it makes me proud to be a part of Truliant.

This commitment to your financial well-being is a significant benefit of your Truliant membership, and it’s part of what makes us different. We stand for our members and are always looking out for your best interest, and for ways to put money back in your pocket. Whether it’s from lower loan rates, higher savings rates, fewer fees and trusted guidance – we’re here to help your bottom line and improve your life.  

According to Credit Union National Association’s Economic and Statistics Report that compares Truliant’s rates and fees to banks nationally, we provided close to $19 million in direct financial benefits to our 209,000+ members over the past year. Individual members with multiple loans and deposits saw upwards of $848 a year in financial benefit for choosing Truliant over a bank.

Besides always having consumer-friendly rates, fees and policies, we believe there are many other differences that make us stand out, like matching the most appropriate product to each member’s individual needs. We want to know what matters most to you, so we can help you achieve your goals. Every member’s financial situation is unique, and we take the time to develop plans tailored to you, whether it’s saving for college, buying a home, or planning for retirement. Our employees are also here to help keep you on your path to financial wellness, with our TruFinancial Checkups and No-Cost Credit Reviews, and to assist you with fully understanding your complete financial picture. As a member, you have the peace of mind knowing that we’ll never product push, because we don’t incentivize the sale of our products. 

Our focus is on you and your best interests.

We also believe in educating our members on our products and services so you can make smart, informed decisions. We often talk about why it makes more sense for a parent to borrow a little less on a car so they can save more for a college education fund for their children. That’s a smart choice and an investment in the future. We are a trusted advocate to help you think decisions through, and we work to help you make the best choices for you and your family. 

At Truliant, we also know that where you bank matters and can make a huge difference in your life and financial future. In our communities, some residents’ lives are being disrupted by their choice in financial institution – as many do not have YOUR best interest in mind.  Their only interest is their bottom line profits, which helps explain all the mergers that are taking place. Did you know that there are currently 10 bank mergers in progress in Truliant’s market areas? 

When your bank merges, it’s hard to know what it stands for. As a member of Truliant, that’s something you’ll never have to worry about. We stand for you, our members.

Recently, we launched an advertising campaign to let our members know that unlike banks, we have no plans to merge because we put our members before profits. We make decisions locally, for you, and take time to understand your unique needs. Our member-owners always come first, and we align our services to improve your quality of life.


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