The following column was written by Truliant President Todd Hall for our Summer 2019 Quarterly Newsletter.
In each of our communities, Truliant plays an important role in building and strengthening the fabric of our communities. We work closely with local events, support nonprofit organizations and give grants for key needs, initiatives and projects.
When our teams report back to us, we often hear the same feedback.
People who aren’t members do know Truliant. They’re aware of credit unions. But they don’t always know that they don’t have to work for a certain company, or live in a certain state, to join. They’re not always aware that credit unions offer the same products and services as banks, often at better rates and with better service. Many believe credit unions are too small and too local to address their needs.
The response is not unique to credit unions like Truliant. These mythical challenges in the marketplace present opportunities to educate and inform. The Credit Union National Association (CUNA) recently led two years of research with consultants, credit union leaders across the country and hundreds of listening sessions with consumers. They found that credit unions don’t have an awareness problem. They have a misperception problem.
The credit union industry began developing a campaign to counter common myths. Spearheaded by CUNA and helped locally by the Carolinas Credit Union League, the Open Your Eyes to a Credit Union advertising campaign was launched earlier this year in the Carolinas and other major markets across the country. It features stark, black and white images, and bold messages like “Open Your Eyes” and “Join the Millions of Americans Owning their Money.”
This campaign invites all Americans to join. Truliant is among credit unions in the Carolinas that have committed to help eliminate these myths and misconceptions over the next three years.
As Americans, we like to dream about a financial future that is bigger, brighter – and always better for our loved ones and ourselves. Money usually plays an important role in realizing and arriving at a better future. It’s important that people feel that they have a financial ally.
We’re excited to join our peers in spreading the word that credit unions are that ally. Truliant can help you make your financial dreams – home, new car, vacations, college education, secure retirement – a reality because we have a unique business model: Our earnings are returned to our members in the form of better services, great rates and lower fees. We are in business to return our profits to those who own us – our members.
Truliant is not in business to benefit a small group of shareholders. We serve one important group: our 240,000+ member-owners in North Carolina, South Carolina and Virginia.
We hope you’ll help us spread the word on the ways in which Truliant can help those who aren’t yet credit union members reach their fantastic future, faster.