Truliant just wrapped up a contest that gave away two of our four $25,000 prizes to deserving projects in the Charlotte region. For them, the MyWhy funds will provide project seed funding. The contest asked Charlotteans about the life- improving ways they would spend $25,000.
Our MyWhy panel selected Kaylan Frazier as one of our Charlotte winners. Frazier, a longtime Truliant member-owner, now has seed funding to join the ranks of the city’s burgeoning food truck scene with a healthy alternative to the status quo: a mobile juice bar.
It’s no secret that the popularity of food trucks in Charlotte has exploded, and Kaylan Frazier’s dream is to start a health-conscious mobile juice bar. Smoothies are perfect on-the-go meals, and dieticians like that superfood smoothies offer a nutritious mix of fiber, protein, vitamins, minerals, and antioxidants – within caloric reason.
Two years ago, Frazier made the life-changing decision to switch her major from nursing to herbal medicine at the American College of Healthcare Sciences. Recently, she decided it was time to combine her entrepreneurial spirit and healthy lifestyle choices into a business.
While she’s been able to do a lot of the business planning already, there’s the matter of permits, equipment and marketing. Then there’s expensive blenders, business cards, apps, trademarks, logos, etc. It all costs money.
Our MyWhy panel liked Kaylan’s video idea of using the $25,000 prize money as the star ingredient to realizing her food truck dream. She’s got a growing roster of great smoothies incorporating medicinal herbs.
“If I can be present at local colleges or a business park to offer healthy alternatives, this would be a really good way to incorporate healthful juices into the Charlotte community,” Frazier said.