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Truliant Tower Lights

Truliant Building Lights

The Truliant lights on the building at 301 North Main Street in downtown Winston-Salem, N.C. shine a colorful spotlight on Forsyth County's vibrant events, causes, and organizations.
Through stunning LED displays, this community beacon celebrates what matters most, one message at a time.

Truliant has been headquartered in Winston-Salem since it was founded in 1952 and is the largest financial institution headquartered in the Triad.

Tower History

The tower was built by the former Wachovia Bank as its new headquarters. As an early-1960s urban renewal project the construction of the building ended the drought of major downtown building projects in Winston-Salem that started with the Great Depression.

In the mid-1960s, it was the tallest building in North Carolina and the southeast. The building is a landmark in downtown Winston-Salem. It occupies prime downtown real estate and a full city block. Wachovia vacated the building in the mid-1990s.

Listed on the National Register of Historic Places in 2001 as the Wachovia Building, it was purchased in 2003 and reopened as Winston Tower, the name that appeared on the tower for almost two decades, prior to Truliant’s distinctive name and sunburst. The building is visible from Silas and Peters Creek Parkways, U.S. 52, and other city landmarks, and serves as a centerpiece of the Winston-Salem skyline.