Amplify Your ROAR:

Beth Eller currently serves as the Senior Vice President of Truliant Mortgage Services. She has over 30 years of experience in residential lending and is passionate about home ownership. Beth currently serves on the North Carolina Secretary of State eMortgage Closing Advisory Committee. Under her leadership Truliant was the first North Carolina based Credit Union to conduct a fully electronic residential mortgage closing.  Truliant was the first North Carolina based financial institution to conduct a Remote Online Notarized transaction under the Emergency Video Notarization law. Additionally, Truliant was the first Federal Home Loan Bank of Atlanta member to pledge an eNote as collateral.  She also serves on the Freddie Mac Credit Union Advisory Council and The North Carolina Manufactured Housing Board. Beth resides in Clemmons, NC with her husband John and has two grown children.

LaTida Smith is the fifth President of The Winston-Salem Foundation. Currently in its 105th year with over $600 million in assets, LaTida and her colleagues at The Winston-Salem Foundation work in partnership with donors, nonprofits, and community volunteers to foster meaningful connections and link resources to purposeful action, creating a brighter future for all who call Forsyth County home. Over 25 years in the nonprofit sector, LaTida led the development of Moses Taylor Foundation in Northeast Pennsylvania, served 12 years with Saint Luke’s Foundation of Cleveland and directed the Cleveland Department of Public Health’s HIV/AIDS Unit. LaTida currently serves on the Board of Directors of the Center for Effective Philanthropy and Crosby Scholars. She holds a bachelor’s degree from Ohio Wesleyan University and master’s degrees in English and Women’s Studies from The Ohio State University.

Precious McCloud joined Truliant in 2013. She is responsible for the organization’s social responsibility efforts and initiatives that align with business objectives to foster belonging, enhance inclusion and strengthen employee engagement. Prior to leading the credit union’s diversity efforts, Precious’ leadership background spanned over 20 years across Contact Center Operations, Relationship Management, International BPO, Loss Mitigation and Human Resources teams. A servant leader at heart, the hallmark of her leadership has always been undergirded by her strong desire to leave people better than she found them. She serves on the board of the Carolinas Credit Union League Foundation and is the chair of the Forsyth Technical Community College Foundation board.

Precious holds a Master’s Degree in Business Administration from High Point University and a Bachelor’s Degree in Communications from Appalachian State University.

Rachel Collins, IOM, is a dynamic and accomplished leader with over sixteen years of experience in executive leadership roles. In 2023, she was named President & CEO of Business High Point – Chamber of Commerce and Congdon Yards, following a decade-long tenure as Chief Operating Officer. Throughout her career at the Chamber, Rachel has spearheaded transformative economic development and social capital initiatives, including the creation of the Congdon Yards campus. The Congdon Yards campus, a $65 million private philanthropic investment, stands as a testament to Rachel's vision and leadership. Home to more than fifty businesses and continuing to grow, the campus was established to foster entrepreneurship, cultivate social capital, drive economic development, and revitalize downtown High Point. Under Rachel's leadership, Business High Point – Chamber of Commerce has become a pivotal force in the city's rapid growth and revitalization, serving as the leading voice for business and a crucial connector between public and private partnerships that fuel ongoing progress. Rachel's exceptional contributions have earned her significant accolades and recognition. She is a recipient of the 40 Leaders Under 40 award, the Outstanding Woman in Business award, and has been named a Triad Power Player by the Triad Business Journal in both 2023 and 2024. On a national scale, Rachel was honored as a BizWomen Headliner by the Triad Business Journal, distinguishing her as one of thirty-nine women across the country recognized for excellence in public and private service. With a steadfast commitment to fostering collaboration and driving positive change, Rachel Collins continues to shape the future of High Point through innovative leadership and a dedication to empowering businesses and the community.

Sherri Thomas joined Truliant in 2010 and has more than 25 years of experience managing operations and human resources at large and mid-size institutions. Ms. Thomas provides senior leadership for employee relations, compensation, benefits, payroll, recruiting, and organizational development, which includes employee training and skill development. Her role encompasses responsibility for Diversity, Equity and Inclusion, community affairs, community engagement and outreach, and Truliant At Work – the credit union’s B2B workplace benefits program. Ms. Thomas serves on the Board of Advisors of The University of North Carolina at Greensboro’s Bryan School of Business and Economics and the Elon University Black Life Advisory Council to the President. She is chair of the Greensboro Chamber of Commerce Board of Directors.

Ms. Thomas holds a Master’s Degree in Business Administration from Elon University and a Bachelor’s Degree in Accounting from the University of North Carolina at Greensboro. She holds the Senior Professional in Human Resources (SPHR) designation, the highest professional certification within the human resource field.