WINSTON-SALEM, N.C. (September 20, 2018) – Truliant Federal Credit Union has named Tricia Beeker to the role of marketing director.
As marketing director, Beeker will be responsible for strategic advancement of Truliant’s marketing capabilities, including oversight and tactical planning of marketing communications, advertising, promotions, insights, public relations, social media, design and department management. She will work collaboratively with cross-functional teams throughout the organization to deliver Truliant’s brand message in its growing market areas.
“We’re thrilled to have Tricia join our team. She brings a strong focus across multiple disciplines that will be critical to accelerating our continued growth and success,” said Rik Kielbasa, chief digital officer at Truliant. “Her passion for growing Truliant’s member-first experience will be invaluable toward strengthening relationships with existing members and expanding our audience across a continually evolving media landscape.”
Beeker brings extensive marketing, leadership and management experience. She comes to Truliant from Harland Clarke, a leading provider of integrated payment solutions and integrated marketing services. Most recently she served as client manager, overseeing time-sensitive projects for financial services organizations throughout the United States.
Prior to Harland Clarke, she was corporate director of marketing at Salem One, responsible for all marketing initiatives for the organization. Beeker is also a former marketing director for First Community Bank, where she led advertising, marketing and sales engagement efforts – including strategic planning, product development, segmentation, customer experience, marketing communications, public relations and sales training.
Other past experience includes roles as an online merger communications specialist for Wachovia, now Wells Fargo, and marketing strategy vice president for BB&T Corp., where she worked in the areas of client acquisition, de novo branch marketing, market development and merger communications.
Beeker has a bachelor’s degree from East Carolina University in human environmental sciences. She lives in Davidson County.