Truliant Takes the Stage as New Naming Rights Partner of Charlotte’s Iconic Outdoor Venue

CHARLOTTE, N.C. (January 8, 2026) – Truliant Federal Credit Union is joining the show as the naming rights partner of one of Charlotte’s premier outdoor music venues, which will debut as Truliant Amphitheater in 2026. The partnership signals a new chapter for a destination that has shaped summer nights and live music memories for fans across the Carolinas for more than 30 years.

Home to generations of unforgettable shows, the 20,000-capacity venue blends covered seats and a sweeping lawn to create an electric atmosphere for live entertainment. The amphitheater is one of the largest outdoor music venues in Charlotte, hosting more than 45 shows annually.

“There’s nothing like great live music to bring people together, and our partnership with this iconic amphitheater will broaden Truliant’s reach among concertgoers to show even more people that credit union benefits are accessible to them,” said Todd Hall, president and CEO of Truliant. “We’re ready to be on-site to foster connections, create memorable experiences, and benefit our members through exclusive perks.”

Truliant has been part of the Carolinas community for decades, serving more than 334,000 members as one of the region’s largest credit unions. This partnership will significantly expand Truliant’s visibility among concertgoers and build on its long-standing commitment to the region, empowering individuals and companies to thrive by achieving their financial goals.

The partnership also brings Truliant’s community-first mission into a new cultural arena. Through the Truliant Foundation, which supports local nonprofits, schools, and financial education programs, the credit union invests in the communities it serves. Now, those efforts extend to a place where fans come together to create lasting memories. Truliant members will receive special perks, including Fast Lane access and concessions discounts, adding extra touchpoints that elevate their concert experience all season long.

“This partnership brings together two names that are woven into the fabric of Charlotte,” said Rob Scolaro, Senior Vice President and Head of Venue Sales, Live Nation. “Truliant’s community-first mission aligns perfectly with what this venue represents — connection, celebration, and the power of live music.”

Truliant Amphitheater will kick off its first full concert season in April 2026. Fans can expect a lineup of artists across genres. For more updates, visit TruliantAmp.com or follow @TruliantAmp on Instagram, Facebook, and X. The amphitheater is located on Pavilion Boulevard in the University City neighborhood near the US 29/I-485 interchange.

ABOUT TRULIANT FEDERAL CREDIT UNION
Truliant is a mission-driven, not-for-profit financial institution based in Winston-Salem, N.C. It offers a diverse array of financial products, including accounts, loans, digital banking, insurance, commercial lending, mortgage and investment services to meet member needs. It improves lives by providing great service and straightforward financial solutions. Truliant was chartered in 1952 and serves 334,000+ members. A top 100 U.S. credit union, Truliant has 38 branches and two regional offices in North Carolina, South Carolina and Virginia.

ABOUT LIVE NATION ENTERTAINMENT
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit
http://www.livenationentertainment.com.

Media Contacts
Truliant Credit Union
Heath Combs
[email protected]

Live Nation
Danika Azzarelli
[email protected]