The awards were presented by the CUNA Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in each of 35 categories ranging from advertising to community events and beyond.
Truliant won three awards for the TRUisms marketing campaign it debuted in 2019, including a Category’s Best honor for Radio Series of Single. TRUisms also won awards for Complete Campaign and Brand Awareness, for using folksy wisdom and witty universal truths about money to showcase Truliant as a full financial partner and showcase its brand differences.
Truliant was also named a winner in the Internal Marketing Recognition/Incentive Campaign, for its ShineOn! employee campaign. Supported by merchandising, events and signage throughout facilities, it reinforces Truliant’s culture to employees, and provide encouragement to go above and beyond during everyday tasks.
“It’s an honor to bring recognition to some of the best-of-the-best in credit union marketing and business development,” said Amy McGraw, diamond awards chair and VP marketing/chief experience officer at Tropical Financial CU. “Thank you for joining us to celebrate the remarkable achievements of your peers and gather ideas to elevate our profession.”
CUNA Marketing & Business Development Council celebrated Diamond Awards Week by announcing winners in 35 categories through a series of daily virtual awards ceremonies. Turnout was outstanding for this year’s award competition with 1,295 entries submitted. Six credit unions won Best of Show Awards, 93 won Category’s Best Awards and 255 won Diamond Awards.