WINSTON-SALEM, N.C. (December 10, 2024) – Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a modern preowned auto-buying experience tailored for credit union members.

The dealership is physically located at 4990 University Parkway in Winston Salem, and can serve members through:
- Quick, online car finding with a database of thousands of vehicles
- No-haggle pricing with discounts for credit union borrowers
- Free home delivery within 250 miles
Structured as a credit union service organization (CUSO), CU Auto Marketplace enables Coastal and Truliant to offer discounted preowned auto pricing as a valuable new perk for credit union members, while providing the credit unions with additional opportunities for their auto lending programs.
“Auto lending has long been at the core of the credit union business model,” said Tyler Grodi, Coastal’s president and CEO. “Being able to enhance our members’ experience by saving them time and money in their search deepens our relationship and adds tremendous value to their membership.”
The new dealership is at the previous location of the Credit Union Auto Buying Service (CUABS), powered by TrueBuy Automotive, in Winston-Salem.
“Truliant is excited to partner with Coastal Credit Union to provide a robust and straightforward auto buying experience with a great selection,” said Todd Hall, president and CEO of Truliant Federal Credit Union. “This partnership elevates each of our offerings to members by empowering them with a convenient way to buy their next vehicle.”
About Coastal Credit Union
Coastal Credit Union is a not-for-profit, member-owned, financial cooperative, offering a full range of financial products and services. Coastal was chartered on August 31, 1967, with the mission of fostering the credit union philosophy of “people helping people.” Today, with $5.40 billion in assets, Coastal serves 336,000 members from 1,800 business partners and is among the leading financial institutions in North Carolina. Coastal operates 23 locations in central North Carolina and serves members in all 50 states through a network of 5,600 shared branches, 30,000 surcharge-free ATMs, mobile banking featuring mobile check deposit, and a robust offering of online services at www.COASTAL24.com. For more Coastal news, visit our online newsroom.
About Truliant Federal Credit Union
Truliant is a mission-driven, not-for-profit financial institution that improves lives by providing great service and straightforward financial solutions. A top 100 U.S. credit union, Truliant was chartered in 1952 and now serves 340,000+ members. Truliant has more than 35 branches in North Carolina, South Carolina and Virginia.
FOR MORE INFORMATION:
Contact: Joe Mecca
VP, Communication / Spokesperson
[email protected]
919-420-8044
Contact: Heath Combs
Truliant PR Strategist
[email protected]
336-293-2054
Enjoy a full suite of everyday benefits designed to protect your wallet, your time, and your peace of mind — all part of this powerful package.
Unexpected perks — A $90 per month value if purchased separately:
- Lifestyle Protection and Savings
- Cell phone protection coverage
- 24/7 roadside assistance
- Buyer protection and extended warranties
- Telehealth for your family
- Save on healthcare (prescription, vision and dental discounts)
- Travel and leisure discounts
- Shopping perks (receive cash back or use for purchases)
- Shell station fuel perks
- Security and Fraud Protection
- Credit and identity monitoring
- View details.
- Or call the Benefits Service Center at 866-298-3686, Mon – Fri, 8:30 a.m. – 5:00 p.m. ET for assistance with registration and activation.
Money Access and Everyday Banking Perks:
- Free standard Truliant checks
- Free official checks
- Free incoming wire transfers
- One-time overdraft fee waiver (per calendar year)
- Early Pay — Get your paycheck up to 2 days early
- Surcharge-free ATMs — Access to 80,000 ATMs worldwide that waive their fees for our members
- Free ATM withdrawals, even outside Truliant
Our
Balance Backup coverage offers members emergency overdraft protection, allowing important items to clear and helping you avoid returned payment fees from payees.
Truliant will strive to pay the following types of transactions when you do not have funds available.
- Checks and other transactions made using your checking account number
- Automatic recurring drafts made using your debit card number
We also offer
Balance Backup+ for the following types of transactions when insufficient funds exist in your account:
- Debit card transactions
- ATM transactions
For complete details visit our
overdraft protection page.
Access to more than 80,000 surcharge-free ATMs. A surcharge-free ATM is one you can use without paying an extra fee charged by the ATM owner. Truliant partners with a nationwide network of ATMs that let you withdraw cash, check balances, and more—without those added fees.
Even if the ATM isn’t Truliant-branded, it can still be surcharge-free if it’s part of our network.
Use the
ATM locator to find the most convenient locations near you.
We are proud to offer fewer fees at a lower cost compared to many other financial institutions. Below are our current fees for SafeSpend Banking:
| General Charges |
| Fee Type |
Fee Amount |
| Monthly maintenance |
$5.00
Waived with any of the following:
1) Monthly Total Deposits ≥ $250, or
2) 23 or younger |
| Official check, payable to third party |
$5.00/check |
| Wire transfer (incoming) |
$10.00 (Domestic / International) |
| Wire transfer (outgoing) |
$25.00 (Domestic) $35.00 (International) |
For a comprehensive listing of account-related fees, special service fees, and additional details,
log in to online or mobile banking to view our Deposit Account Agreement or Business Deposit Account Agreement.
Receive one free overdraft per calendar year by contacting us or visiting a branch. Normal fee of $28 per overdraft applies for all other overdrafts.
We are proud to offer fewer fees at a lower cost compared to many other financial institutions. Below are our current fees for Reserve Plus Banking:
| General Charges |
| Fee Type |
Fee Amount |
| Monthly maintenance |
$25.00
Waived with any of the following:
1) Average Monthly Deposit Relationship ≥ $25,000, or
2) Average Monthly Truliant Financial Advisors Investment ≥ $50,000 |
| Order checks |
Standard Truliant Checks are free |
| Wire transfer (outgoing) |
$25.00 Domestic, $35.00 International (incoming wires are free) |
| Overdraft Charges |
| Fee Type |
Fee Amount |
| Balance Backup* and Balance Backup+** overdraft protection |
$28.00/transaction (limit of six service charges per day) - 1 fee waiver per calendar year |
| Deposit account overdraft protection transfer service charge |
$3.00 (limit once daily) |
| Line of credit overdraft protection transfer service charge |
$3.00 (limit once daily) |
*Balance Backup service charge occurs anytime we cover overdrafts caused by check, recurring transaction, or other transaction made using checking account or debit card number.
**Balance Backup
+ service charge occurs anytime we cover overdrafts caused by debit card or ATM transactions.
For a comprehensive listing of account-related fees, special service fees, and additional details,
log in to online or mobile banking to view our Deposit Account Agreement or Business Deposit Account Agreement.
Truliant's Early Pay program lets you access your money up to two days before your payday on Automated Clearing House (ACH) direct deposits. You don't need to sign up or opt-in: Early Pay is a free and automatic service we provide to our members.
See more details here.
Acceptable forms of identification:
- Driver’s license (state or U.S. territory issued)
- Driver’s license learner permit (state or U.S. territory issued)
- ID card (state or U.S. territory issued)
- Passport (U.S. or foreign government-issued)
- Armed Forces ID (U.S. government-issued)
- Permanent resident card (U.S. government-issued)
- Employment authorization card (U.S. government-issued)
- VISA (U.S. government-issued)
- Matricula Consular ID (Mexican consulate issued)
All identification must be valid, have a full-face photo, and not be expired.
Additional documents may be requested to verify identity and residency.
We are proud to offer fewer fees at a lower cost compared to many other financial institutions. Below are our current fees for Essentials Plus Banking:
| General Charges |
| Fee Type |
Fee Amount |
| Monthly maintenance |
$7.50
Waived with any of the following:
1) Monthly Direct Deposit ≥ $500, or
2) Average Monthly Checking Balance ≥ $1,500, or
3) Average Monthly Deposit Relationship ≥ $5,000 |
| Order checks |
Standard Truliant Checks = $10.00 |
| Official check, payable to third party |
$5.00/check |
| Wire transfer (incoming) |
$10.00 Domestic or International |
| Wire transfer (outgoing) |
$25.00 Domestic, $35.00 International |
| Overdraft Charges |
| Fee Type |
Fee Amount |
| Balance Backup* and Balance Backup+** overdraft protection |
$28.00/transaction (limit of six service charges per day) - 1 fee waiver per calendar year |
| Deposit account overdraft protection transfer service charge |
$3.00 (limit once daily) |
| Line of credit overdraft protection transfer service charge |
$3.00 (limit once daily) |
*Balance Backup service charge occurs anytime we cover overdrafts caused by check, recurring transaction, or other transaction made using checking account or debit card number.
**Balance Backup
+ service charge occurs anytime we cover overdrafts caused by debit card or ATM transactions.
For a comprehensive listing of account-related fees, special service fees, and additional details,
log in to online or mobile banking to view our Deposit Account Agreement or Business Deposit Account Agreement.
Non-Sufficient Funds occur when there isn’t enough money in your account to complete a payment. If this happens, we’ll simply reject the payment — and we won’t charge you a fee.
Enjoy a full suite of everyday benefits designed to protect your wallet, your time, and your peace of mind — all part of this powerful package.
Unexpected perks — A $90 per month value if purchased separately:
- Lifestyle Protection and Savings
- Cell phone protection coverage
- 24/7 roadside assistance
- Buyer protection and extended warranties
- Telehealth for your family
- Save on healthcare (prescription, vision and dental discounts)
- Travel and leisure discounts
- Shopping perks (receive cash back or use for purchases)
- Shell station fuel perks
- Security and Fraud Protection
- Credit and identity monitoring
- View details.
- Or call the Benefits Service Center at 866-298-3686, Mon – Fri, 8:30 a.m. – 5:00 p.m. ET for assistance with registration and activation.
Money Access and Everyday Banking Perks:
- One-time overdraft fee waiver (per calendar year)
- Early Pay — Get your paycheck up to 2 days early
- Low-cost standard Truliant checks — Only $10 per order
- Surcharge-free ATMs — Access to 80,000 ATMs worldwide that waive their fees for our members
- Free ATM withdrawals, even outside Truliant
Chat with us.