Truliant Earns Juntos Avanzamos Designation
WINSTON-SALEM, N.C. (July 17, 2025) – Truliant, a top 75 U.S. credit union, is pleased to announce that it was recently named the first North Carolina headquartered financial institution to earn the Juntos Avanzamos designation from the Inclusiv non-profit organization.
Inclusiv is a leading credit union network that promotes community development and financial inclusion. “Juntos Avanzamos” translates to “Together We Advance” in Spanish. Credit unions earn the designation by providing services that help Hispanic and immigrant consumers successfully navigate the financial system.
"Truliant is honored to be recognized for our work to support financial inclusion by increasing access to our services in local communities,” said Precious Quire-McCloud, senior vice president of inclusion and belonging. "Inclusivity and trust in banking are essential for building healthy communities, enhancing stability and driving economic growth."
The Juntos Avanzamos program started in 2015. It has welcomed 159 credit unions in 34 states, including the District of Columbia and Puerto Rico. Truliant is the first North Carolina-based financial institution to receive the designation.
In its application for the designation, Truliant noted the range of services and initiatives it provides for Hispanic and Latino communities, including Spanish materials and the utilization of Spanish media, including radio and billboards, to connect with communities. The credit union offers signs, bilingual staff, and forms in Spanish. Its website and digital banking also cater to Spanish-language users.
In addition to marketing efforts, Truliant provides Spanish-speaking members with resources and services that are unique to their needs. In the workplace, it honors Hispanic heritage by creating space for cultural expression and transparency. Truliant sponsors Hispanic Heritage Month festivals in many of its markets. It also provides employees with a Hispanic/Latino and Allies Business Resource Group.
About Truliant Federal Credit Union
Truliant is a mission-driven, not-for-profit financial institution based in Winston-Salem. It improves lives by providing great service and straightforward financial solutions. Truliant was chartered in 1952 and serves 337,000+ members. A top 75 U.S. credit union, Truliant has more than 35 branches in North Carolina, South Carolina and Virginia.
FOR MORE INFORMATION:
Contact: Heath Combs
[email protected]
(o) 336-293-2054 (c) 336-442-5736
