Truliant's Mission Recognized in New Book
Release date: 9/18/2013
Winston-Salem, N.C. (September 19, 2013) – Truliant Federal Credit Union’s member-focused, mission-driven philosophy is featured in a new book by Forbes contributor, speaker and author August Turak. In Business Secrets of the Trappist Monks, Turak dedicates a chapter to Truliant’s mission and Truliant CEO Marcus Schaefer’s “The Power of Why” approach to business, where people can accomplish any “what” if they believe in the “why.”
In June of 2012, Turak recalled in a Forbes.com feature, The Power of Why: 5 Keys to Getting Business Right, that he recently finished a draft of the book, which introduces an ancient yet emergent leadership model based on service and selflessness that the author calls the Transformational Organization. Feedback from his editor, while positive, noted the book could benefit from another example of a company that actually practices this philosophy. As a guest speaker at a top management meeting for Truliant, Turak found that company.
The author notes that while meeting top management, “Emotions ran so deep in some cases that I felt like I was listening to the monks of Mepkin Abbey speaking ex cordia (from the heart) about their own lofty mission.”
In his book, Business Secrets of the Trappist Monks: One CEO’s Quest for Meaning and Authenticity (Columbia Business School Publishing; June 2013), Turak introduces “transformational organizations” that share the crucial monastic business strategies that are so critical for success. Not only was Truliant’s dedication to its mission featured in the Forbes.com article, Turak included the credit union in the book as one of these organizations.
“Turak’s philosophy captures the essence of Truliant’s mission to enhance the financial lives of our member-owners by striving to do what’s best for them above all versus what’s best from a profit point of view,” said Schaefer. “We are pleased to have brought our mission to life for so many member-owners and grateful to be included in August’s new book.”
Truliant hosted a reception for Turak on Thursday, September 5 and sponsored him in the popular BookMarks Festival of Books and Authors held each September in the Downtown Arts District of Winston-Salem. The free event features authors and speakers who present in a combination of indoor gallery spaces and outdoor tented stages.
August Turak is a successful entrepreneur, corporate executive, and award winning author who has been featured in the Wall Street Journal, Fast Company, Selling Magazine, New York Times, Business Week, and is a popular leadership contributor at Forbes.com. Turak has been living and working alongside the Trappist monks of Mepkin Abbey since 1996 where the monks as they grew an incredibly successful portfolio of businesses. Service and selflessness is the heart of their business success, and the focus of Business Secrets of the Trappist Monks. The book demonstrates Trappist principles as successfully applied to a variety of secular business settings, where these businesses, including Truliant, are successful not despite their high principles but because of them.