WINSTON-SALEM, N.C. (February 12, 2021) – Truliant Federal Credit Union has promoted Tricia Beeker to the role of senior director of marketing. Previously, Beeker was the director of marketing.
Beeker is responsible for the strategic advancement of Truliant’s marketing capabilities, including oversight and tactical planning of marketing communications, advertising, promotions, insights, public relations, social media, design and department management. She works collaboratively with cross-functional teams throughout the organization to deliver Truliant’s brand message.
“Since joining us in 2018, Tricia has found innovative ways to increase Truliant’s brand appeal. Her clear vision and results-oriented approach continues to result in us better reaching our members across a growing market area,” said Chris Murray, senior vice president for member experience and operations.
Beeker has led new data-driven marketing solutions at Truliant, including New Member Intelligent Onboarding and Multi-Loan Preapproval programs. She was instrumental in developing Truliant’s internal service campaign. In 2020, the Credit Union National Association recognized Truliant’s marketing efforts with four Diamond awards, including a category’s best honor for the Truisms radio campaign.
Beeker came to Truliant from Harland Clarke, a leading provider of integrated payment solutions and integrated marketing services. She is also a former corporate director of marketing at Salem One, marketing director for First Community Bank, online merger communications specialist for Wachovia, now Wells Fargo, and marketing strategy vice president for BB&T Corp. Beeker is an East Carolina University graduate.
About Truliant Federal Credit Union Truliant is a mission-driven, not-for-profit financial institution that promises to always have its member-owners’ best interest at heart. It improves lives by providing financial guidance and affordable financial services. Truliant was chartered in 1952 and now serves 267,000+ members. Truliant has more than 30 Member Financial Centers in North Carolina, South Carolina and Virginia.
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Contact: Heath Combs
(o) 336.293.2054 (c) 336.442.5736