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Truliant Seeking Members to Star in 2015 Ad Campaign

Truliant Seeking Members to Star in 2015 Ad Campaign

Release date: 9/24/2014

Truliant Seeking Members To Star In 2015 Ad Campaign

WINSTON-SALEM, N.C. (Sept. 24, 2014)  Truliant Federal Credit Union is casting real members and their families to be featured in the organization's 2015 wide-reaching ad campaign.

The campaign will run in Triad, Charlotte, Virginia and South Carolina markets, and communicate Truliant's commitment to help guide members futures. Casting is being managed by Truliant's Charlotte-based ad agency, Tattoo Projects. Members in all markets are encouraged to enter for the opportunity to be featured on billboards, print ads, magazines and direct mail.

We are very excited for the upcoming campaign and all that it represents, said Karen DeSalvo, Truliant's chief marketing officer. As we considered how to convey our Life Improved brand and who to cast, we immediately thought about our own stars  our members whose lives we strive to improve every day.

Interested parties must be members of Truliant and submit a short narrative on why they like being a part of the credit union and how Truliant has improved their life.

Life is about creating memorable experiences with family and friends, from small moments to large endeavors, said DeSalvo. Our job is to help our members reach their financial goals, so they can focus on what really matters in their lives. We want to capture these moments in our upcoming campaign.

Six to eight members and their families will be selected to participate in the campaign, which will kick off with a professional photo shoot late in 2014. To be considered for the casting call, members can submit a 100 word or less account of how Truliant has improved their lives along with contact information and a family photo to [email protected]. Submissions will be accepted through Oct. 24, 2014. For more information, please visit

About Truliant Federal Credit Union

Truliant Federal Credit Union is a not-for-profit, financial institution that provides affordable financial services to its member-owners. Truliant was chartered in 1952 and now serves more than 180,000 members. It has 23 Member Financial Centers in N.C., S.C. and Va.

Contact Information
Heath Combs
(336) 293-2054
[email protected]