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CU Representatives from Mexico Visit Truliant

CU Representatives from Mexico Visit Truliant

Release date: 2/1/2012

WINSTON-SALEM, N.C. (February 2, 2012) – Truliant Federal Credit Union hosted a delegation of five representatives from Caja Huastecas, a credit union from Central Mexico, in their offices at 3200 Truliant Way this week. This important cultural and technical exchange between Truliant and Caja Huastecas staff represented a unique opportunity for credit unions from different cultures to exchange ideas and information. Caja Huastecas has 27 branches, 30,000 members and assets of $40 million.

Credit unions worldwide share core values of member-ownership and a strong focus on understanding and meeting member needs. The two credit unions exchanged information on consumer lending, collection processes, information-technology systems, member service, products, and campaigns aimed at increasing members’ savings. Additionally, Caja Huastecas will introduce Truliant to families of the growing population of Mexicans working in North Carolina.

“We’re excited to host the delegation from Caja Huastecas,” remarked Truliant President and CEO Marc Schaefer. “Credit unions are cooperative institutions, and this visit shows the level of commitment we have to work together - not only across the states, but also the world. This kind of collaboration is unusual in the business world, but it does highlight the core philosophy of member-owned credit unions worldwide, and members helping members.”

The exchange was made possible through the active participation of the North Carolina Credit Union League and the World Council of Credit Unions (WOCCU), an organization that helps to bring international credit unions together to engage in exchanging information.

Truliant has developed community outreach programs for the Hispanic community and offers culturally relevant marketing and educational materials, along with Spanish translators in most of its locations, including its call center. “Language is not the only barrier to understanding the needs of our Hispanic members; it is also important for us to clearly understand their culture to better align our services and help them build strong financial futures,” stated Cristian Pereda, member service specialist, who focuses on serving Truliant’s Spanish speaking members. Truliant continues to focus on this still-largely underserved Hispanic market, to ensure this important segment of the community gets the financial guidance it needs to enhance the quality of their financial lives.