As a credit union, there are many ways Truliant differs from mainstream financial institutions. As a not-for profit organization, our goal is to improve each of our member's lives and offer trusted guidance to let members achieve the plans and dreams they have for themselves and their families.
We put people before profit.
We value our member-owners and are dedicated to providing trusted financial guidance with our member's best interest at heart. We will always put our members' needs before profits. Our products and services are designed to improve lives and create financial security.
The latest in products, services and technology.
We take our responsibility to members seriously, and remain committed to finding the most appropriate product to each member’s individual needs. Truliant will never product push or try to upsell. Our members' interests are our interests. In addition to our great products and services, we also offer the latest technology in our Tru2Go Online Banking services and Tru2Go Mobile Applications.
Consumer-friendly rates, fees and policies.
Our rates, fees and policies are designed to help improve our members' quality of life, strengthen their financial position and help them achieve their dreams and goals. And unlike some financial institutions, our advertised rates are realistic and are designed so most members can qualify based on their credit scores. Truliant does not advertise teaser rates or rates where very few members can meet the required qualifications.
We educate members to help them plan for their future.
We offer members a wide range of options on financial products to help them make smart, informed decisions. We also offer no-cost financial advice. The Truliant Financial Advisors1 are trusted professionals who provide guidance to help members achieve their short- or long-range financial goals. These advisors are salary-based, and do not earn commissions, so members can be assured they are offered nothing but sound, objective advice.
Your Truliant Visa® will always remain a Truliant Visa>®.
Because we make decisions with your best interest in mind, you’ll never have to worry about us selling your Truliant Visa Credit Card account to the highest bidder, which could result in higher rates, increased fees and less flexibility. We also offer great low rates, purchase notifications, accumulative rewards and the latest in high tech security.
We're active in the communities we serve.
Improving people's lives goes well beyond providing our members with trusted guidance. We also offer grants and scholarships to organizations and students who deserve it most. We hire from within the communities we serve, and actively give back to the communities with leadership roles, volunteer efforts, sponsorships, donations, shred days and more. Visit our Community Page for more information and for the latest events coming up in your area.
We help you eliminate debt - to enjoy more of life.
Truliant works closely with its with members to create strong plans for eliminating debt. In addition to our online budgeting software and free access to the Truliant Financial Advisors,1 we carefully align mortgage and other loans with our members' long-term financial goals. By following some basic steps, members can set up and manage a realistic budget and eventually reach their goals - including retirement.
Truliant will always be Truliant.
Bank mergers are becoming more frequent. Unfortunately, they are usually driven by profit, and the customer can end up paying the price. Fees can be added or increased, accounts can be reconfigured, transfers and payments can get adversely affected, and in most cases customers end up not knowing anyone at the place they entrust their money and their financial future. Truliant will never merge. In business since 1952, Truliant has grown to over 200,000 customers and over $2 billion in assets. Read a great article about mergers from Truliant Chief Operating Officer Todd Hall.
Your business ... is our business.
When it comes to business lending and accounts, our goal is to help you achieve yours. We are here to be your financial partner and provide guidance and support as your business grows. Our Business Services department is there for you every step of the way. From basic account options to more complex money-management solution and business loans solutions, we'll help you understand your choices to help make the right decisions.
No auto rate markup here.
Some auto dealers may mark up auto rates to increase their commission. Truliant has a strict policy against auto dealers marking up their rates when consumers finance loans through Truliant at the dealership. Our affiliated auto dealers must give members the same rate the member would get financing directly through Truliant.
Let CUABS purchase your next car.
Truliant makes it easy to shop for a new or used vehicle. Members have complete access to the Credit Union Auto Buying Service (CUABS).2 They can find the car of your dreams, negotiate the best price, get your trade valued, handle all the paperwork and tags... even deliver your new car right to your home or office. The best part is that you can usually qualify for a lower rate. Find out more on our CUABS page.
(1) Securities sold, advisory services offered through CUNA Brokerage Services, Inc. (CBSI), member FINRA/SIPC , a registered broker/dealer and investment advisor. CBSI is under contract with the financial institution to make securities available to members. Not NCUA/NCUSIF/FDIC insured, May Lose Value, No Financial Institution Guarantee. Not a deposit of any financial institution. CUNA Brokerage Services, Inc., is a registered broker/dealer in all fifty states of the United States of America. FR-1686273.1-0117-0219. (2) CUABS is an independent NC licensed automobile dealer not owned or operated by Truliant.